The English Soap Company
The English Soap Company is a UK-based retailer specialising in handmade, natural soaps and skincare products. With a focus on quality ingredients and sustainable practices, they have built a loyal customer base seeking eco-friendly personal care solutions.
Project Overview
I stepped in to help a freelance designer/developer who was struggling with technical challenges on The English Soap Company’s WordPress site. Over 6 months, I handled performance optimisation through database cleanup, caching implementation, and image optimisation. I resolved critical bugs affecting customer experience, established systematic WordPress update procedures, and migrated the entire site to Flywheel hosting with zero downtime.
The project required both technical problem-solving and mentorship, as I worked alongside the primary developer to transfer knowledge and establish sustainable maintenance practices.
Technical Solutions
Performance optimisation included site auditing, database query optimisation, and caching configuration. I implemented proper backup protocols, enhanced mobile responsiveness, and set up automated monitoring. The hosting migration involved careful planning to ensure business continuity while improving server response times and reliability.
Results & Impact
The site achieved significantly improved page load times, eliminated customer-affecting bugs, and gained a reliable hosting environment that supported business growth. I established sustainable maintenance procedures and successfully mentored the team member in modern web development practices.
Skills Demonstrated
WordPress development and optimisation, hosting migration planning, performance analysis, collaborative problem-solving, and technical mentorship across an extended engagement.
Customer testimonial
Dave at Foresite was an absolute godsend in assisting me with the development of a client’s site. He tackled all tasks with ease and efficiency and had helpful suggestions on improvements, went above and beyond and was always on hand to offer support and advice. I would highly recommend Foresite to anyone seeking web design, development, or support.
Technology & Skills Used
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